Troika approached me to design a direction for the BET L.A. Live event. BET wanted a solution that integrated the BET logo and conveyed movement from the logo. The design direction used multi-exposure photography, representative of the dynamic multi-layers of the event; typography and geometric elements emanate from the BET Logo. The campaign was created to demonstrate how it would translate across all platforms: the event space, stage, tickets, staff apparel, on screen animation, and the interactive presence on both desktop and iPad.
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